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Downtown Inc. Contracts With Land Use Expert Phil Bacerra To Help Advocate For New and Existing Businesses In Downtown Santa Ana

October 22, 2012

From CNBCDowntown Inc. (DTI), an organization dedicated to facilitating the enhancement of Downtown Santa Ana as a vibrant shopping, entertainment, business and cultural destination for all, continues to advocate for businesses in Downtown Santa Ana. As local small businesses began seeking assistance over the past few years in navigating the process of city ordinances and permits, DTI realized the importance of providing expert support to the business community in this realm.

In an effort to support businesses such as Jugos Acapulco, which turned to DTI for help obtaining the proper permits during their expansion and construction process, and Las Brisas, which asked DTI for assistance in getting involved in the ‘Posse on Broadway’ event held in the Downtown, DTI contracted with consultant Phil Bacerra, of Jacaranda Enterprises, whose expertise lies in advising businesses through such matters as permits, CUPS, variances and more. Like DTI, Mr. Bacerra is committed to helping small businesses through the process of opening in Downtown Santa Ana. Additionally, he attends planning commission meetings, helps ensure that future policies and ordinances are easy to understand and navigate, and advises DTI on issues and practices that impact business in the Downtown.

“Relying on Mr. Bacerra’s expertise, we have been able to address important issues related to zoning, ordinances, business development and more,” said Vicky Baxter, Executive Director of Downtown Inc. “He is a great support to both DTI and the community and fully advocates for all existing and new businesses in the Downtown.” Downtown Inc. recently met with representatives of the business, faith and nonprofit communities in Santa Ana to discuss an alcohol and entertainment policy that was originally adopted in 1960 and needed revision. City of Santa Ana Planning Commission and Safety Committee asked DTI for community and business input. Community members such as Sharon Barlow and Jorge Duffo of the Santa Ana Merchants Association, Reuben Franco and Eddie Marquez of the Hispanic Chamber of Commerce, Mayra Mejia and Dolores Gonzalez Hayes of Latino Health Access, David Elliot of the Santa Ana Chamber of Commerce, and Reverend Lee de Leon of Templo Calvario, participated in this meeting and had the opportunity to ask Phil Bacerra questions related to the ordinance. DTI also met with numerous property owners, tenants and the Restaurant Association to allow everyone to benefit from the discussion. Throughout all these meetings Mr. Bacerra was present to lend his expertise to anyone from the community, as the new alcohol ordinance will impact all businesses in Santa Ana.

“I am thrilled to help local businesses and community organizations better understand new ordinances adopted by the City and provide insight on how they may affect all types of businesses in Downtown,” said Mr. Bacerra.

“My goal is to provide clarity on permit processes, ordinances, and provide general support to businesses who are looking to remodel, expand or locate to Downtown.” Mr. Bacerra has over ten years of successful experience in land use planning, project management, and consulting. He previously worked as an Environmental Planner for CH2M Hill and as an Assistant Planner for both the City of Los Angeles and the City of Westminster. Mr. Bacerra graduated from the University of Southern California with a Bachelor of Science in…to read the rest of the story, please click here.


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