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How One Southern California City Uses Social Media

March 30, 2010

From PublicCEO.com – While social networking services have been around for years, their mainstream application in the public sector has only recently emerged.

Sites like Facebook, MySpace, YouTube and Twitter, initially geared towards the individual user and subsequently embraced by the private sector, are beginning to realize their potential for ushering new degrees of transparency, accessibility and participation in the public sector as well.

An early adopter in the use of social networking tools, the City of Santa Clarita constantly explores different ways to leverage the use of these technologies to reach their residents.  A recent recipient of the 3CMA Award of Excellence for Social Networking, Santa Clarita’s management of Twitter, Facebook and YouTube accounts allow the City to interact with residents and push content for a variety of purposes.  The City regularly uses social media to make City documents readily available for public review, to clarify decisions or provide correct information, as well as to promote City-sponsored events, programs and project status.

As City residents and people throughout the expanding local community become more comfortable with broadband and mobile technologies, the manner in which people want to receive their information will also change.  More than ever, social media technologies have…to read the rest of this story, please click here.

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